IMPS The Smurfs is the worldwide licensor of the Smurfs and the exclusive entity responsible for the exploitation of PEYO’s creations, characters and brands. It includes a dynamic full licensing program with a hub of complementary activities in merchandising and promotions, book publishing, broadcasting and other audiovisual rights, music, exhibitions and events.
IMPS is a family owned company, founded and chaired by Peyo’s daughter, Véronique Culliford.
